Studio LXR Branding and AI Agency for Soulful Brands

Studio LXR is a full-spectrum creative studio and AI agency founded by Aniko Szatmari, operating primarily out of Los Angeles. The studio is dedicated to transforming brands through resonance, a philosophy that prioritizes deep-seated alignment over superficial aesthetics. The name LXR serves as a symbolic code for Elixir, Lux, and Luxury, representing the agency's commitment to clarity, alchemy, and refined excellence. At the heart of the studio’s methodology is their signature framework, Brand Archetype SoulWork™. This process uncovers the mythic and symbolic DNA of a brand by fusing mythology, psychology, and strategic design. This approach ensures that every visual identity and marketing strategy is anchored in meaning and authenticity, attracting aligned audiences rather than merely targeting them. Studio LXR offers a comprehensive suite of services including brand audits, strategic development, graphic design, and AI-powered creativity. Their expertise extends to high-end brand photography, with a notable focus on luxury jewelry and the hospitality sector, including projects in international destinations like Bangkok and Portofino. Additionally, the agency provides advanced AI automation ecosystems to streamline business growth and specialized podcast production services. By merging fine art sensibilities with corporate marketing strategy, Studio LXR crafts sophisticated digital experiences and cinematic stories that foster genuine growth and lasting engagement for niche visionaries and soulful entrepreneurs.