Aida Perez Hernandez's creative work

Aidearte: Sustainable and Inclusive Graphic Design Studio

Aidearte is a specialized design studio based in Bilbao, Spain, that prioritizes sustainability and inclusivity in visual communication. Founded and led by Aida Pérez, Aidearte operates on the principles of slow design, where quality and ethical considerations take precedence over rapid production. The studio's work spans graphic design, corporate identity, and creative packaging, often integrating social and environmental consciousness into every brand story. The practice of Aidearte is deeply rooted in the Agenda 2030 and the Sustainable Development Goals, ensuring that every project promotes equity and challenges social stereotypes. Notable initiatives like the Tócate las Tetas campaign demonstrate the studio's commitment to using design as a tool for social awareness and emotional connection. In the realm of packaging, Aidearte promotes eco-friendly techniques such as Furoshiki, encouraging reuse and minimizing waste in the digital consumption era. With over 15 years of professional experience, the leadership at Aidearte emphasizes a personal, close approach, fostering direct collaboration with clients to translate intangible brand values into material realities. The studio serves a diverse range of sectors, from healthcare with projects like Farmacia Pinilla to individual professional identities, always maintaining a focus on honest and natural aesthetics. By bridging the gap between conceptual creativity and functional reality, Aidearte provides strategic design solutions that are both visually compelling and ethically sound for modern brands.