Clare Yarwood-White | Brand Writer and Creative Copywriter

Clare Yarwood-White is an established brand writer and creative copywriter based in Cobham, Surrey, United Kingdom. Specializing in the arts, heritage, and design sectors, she provides strategic messaging, tone of voice development, and website copywriting for a diverse range of clients, including architects, garden designers, boutique hotels, and high-profile individuals. Her professional portfolio includes notable work for West Horsley Place, Pots & Pithoi, and Dame Stephanie Shirley CH. Beyond her commercial projects, she is the creator of the Substack publication A Body of Art, where she explores themes of creativity, nature, and identity. Her approach is deeply influenced by 19th and 20th-century literature, art, and architecture, often describing her process as painting pictures with words. Clare focuses on building evocative worlds through distinctive storytelling and meaningful language, helping creative brands express their ideas with clarity and imagination. Whether writing scripts, speeches, or marketing materials, she aims to set a tone that invites action and sparks the imagination of the audience. Her background includes a deep interest in the female experience and gardens, which informs her curious and appreciative perspective on life and creativity.