Greta Long: Graphic Design, Fine Art, and Creative Direction

Greta Long is a multidisciplinary creative professional specializing in graphic design, fine art, and writing. Based in Los Angeles, California, she brings a unique perspective to her work, often drawing inspiration from her roots in Albuquerque, New Mexico, and the natural world. Her portfolio is a comprehensive display of her expertise in brand identity, strategy, and editorial projects. One of her standout works, Firsthand, is a multi-media exhibition and 180-page book design project that spotlights indigenous artists of the American Southwest, demonstrating her skills in art curation and exhibition graphics. Greta Long’s approach to design is characterized by a balance between minimalist form and expressive behavior. Her work on the rebrand of Zebulon, a hospitality and music venue, highlights her ability to create minimalist graphic systems that remain energetic and engaging through geometric patterns and modern typography. Other significant projects include brand identity for Émari and the Arboretum of L.A. County, where she combined copywriting with editorial design. As a fine artist, her digital collages, such as Wild L.A., reflect her deep connection to the environment. Greta Long continues to push creative boundaries through her M.F.A. thesis projects and ongoing artistic endeavors, delivering thoughtful visual solutions across print and digital media for diverse clients and creative institutions.