Building brands, creating experiences.

Kaspar is a boutique brand strategy and design studio that guides companies from an in-depth intake interview to a complete, applicable brand identity. Their core lies in creating recognizable brands with a progressive vision: they analyze target audiences, positioning, and core values and translate these into a visual system that works down to the last detail—from typography and color to tone of voice and digital flows. They handle both complete (re)branding projects and targeted "brand add-ons" for those who want to upgrade without losing their roots. Their services are broad yet consistent: brand identity, graphic design and art direction, packaging design (focusing on experience and practical feasibility, such as ease of use and execution), and UI design that works seamlessly and feels logical. They also support brands with copywriting and content marketing: linking strong visuals to relevant stories, strategically planned and built on insights. This approach is evident in projects like Pasta Junkies and Skilld: distinct concepts, clear positioning, and a visual style that resonates. Their working method is thoughtful and self-critical, with a healthy dose of humor and a clear preference for collaboration and humanity.