Lara Sari — Freelance Digital Brand Designer and Art Director

Lara Sari is an Amsterdam-based freelance digital brand designer and art director who specializes in creating personal and enduring brand identities. A graduate of the Graphic Design program at Willem de Kooning Academy in Rotterdam, she achieved significant recognition early in her career by winning the NN North Sea Jazz art poster competition in 2022. With five years of experience as a freelance professional, Lara Sari works across a variety of disciplines including digital design, web development, styling, and photography. Her creative approach often integrates handmade elements into digital formats to ensure that every brand identity is unique and resonant. Throughout her career, she has collaborated with a wide range of talented creatives, such as photographers and developers, and completed a six-month internship at Numbered Agency in Amsterdam, where she focused on luxury brands. Her portfolio includes diverse projects such as title designs for Jesse Hoefnagels' music videos, the branding of Pine Vintage, and event design for Mezzo at Bar Dancing Multipla. Lara Sari is passionate about bringing brand visions to life through close listening and creative storytelling, serving industries ranging from lifestyle and fashion to events and hospitality.