Lia Fernandez - Creative Director and Senior Product Designer

Lia Fernandez is a seasoned designer and creative director with more than twelve years of professional experience navigating the intersection of agency and startup environments. Known for developing high-craft UI/UX and comprehensive visual systems, Lia Fernandez focuses on creating smart solutions that leverage behavioral principles rather than just aesthetic appeal. This approach ensures that her work for fast-moving teams and founders is both functional and scalable. Her diverse portfolio includes significant projects such as React Network, a decentralized energy protocol, and the Daylight App, a renewable energy platform. She also played a pivotal role as Head of Creative for Popshop Live, where she integrated novel onboarding experiences and psychedelic video portals into the app's brand identity. Other notable collaborations include work with ClearForMe, TinyWins, and agencies like AD:60, Huge, and Instrument. Beyond digital product design, Lia Fernandez identifies as a traditional artist. This artistic foundation informs her design work, adding layers of storytelling, composition, and flair to her digital interfaces and brand identities. Her capabilities span product design, prototyping, strategy, design systems, and team building. She specializes in tools like Figma to deliver polished interfaces and 0 to 1 projects that help early-stage startups and scaled organizations reach their momentum. Lia Fernandez continues to shape the digital landscape through her roles as a Senior Product Designer and Creative Director.