Lo Siento: Multi-disciplinary Graphic Design and Artisan Branding Studio

Lo Siento is a renowned graphic design studio based in Barcelona, Spain, founded in 2007 by Borja Martínez. The studio is characterized by its unique artisan intelligence approach, where the physical and material aspects of design take center stage. By blending the boundaries between graphic and industrial design, Lo Siento produces work that emphasizes manual processes and tactile qualities, often referred to as branding with a sense of touch. The studio's multidisciplinary team, led by founder and creative director Borja Martínez, explores diverse creative fields such as visual identity, typography, illustration, packaging, and art direction. Their philosophy is rooted in constant experimentation and innovation through handmade techniques, ensuring each project receives a unique, detail-oriented treatment. This commitment to aesthetic and conceptual quality has led to collaborations with high-profile international clients, including The Washington Post, Audi, Adidas, El Bulli, and the José Andrés Group. Lo Siento's excellence has been recognized with numerous prestigious awards, including several Laus awards from the ADG-FAD, Graffica Awards, and the D&AD Wood Pencil. Borja Martínez has been a member of the Alliance Graphique Internationale (AGI) since 2016. The studio's portfolio features iconic works like the tactile typography for Sablos and innovative packaging solutions that highlight the marriage of craft and communication. Located in Barcelona, the studio remains a hub for creative exploration where the designer's hand remains a vital tool in every production.