Fabricio Souza's creative work

Studio Mr.White: Creative Innovation and Experiential Studio

Studio Mr.White is a Creative Innovation and Experiential studio with a presence in Salvador, Brazil, and Beirut, Lebanon. The studio focuses on developing concepts and campaigns that help clients transition into the digital and interactive age. Their expertise spans a wide range of creative technologies, including 3D projection mapping, 2D and 3D animation, augmented reality (AR), and virtual reality (VR). Studio Mr.White is known for creating immersive and interactive environments that transform physical spaces and digital platforms. From architectural projection mapping on the Burj Khalifa to gamified educational tools and social media animation for brands like PlayStation, the studio blends art and technology to create memorable brand experiences. They often collaborate with architectural firms to art direct visual content for large-scale venues. Studio Mr.White remains in a constant state of evolution, exploring the boundaries of UI/UX, app development, and interactive physical models to connect people through meaningful sensory experiences. By capturing client aspirations and transforming them into memorable moments, the studio ensures that their work lives in people's minds and continues to resonate through social media and interactive platforms.