Nonfiction: Turning Science Fiction Into Reality

Nonfiction is a San Francisco-based creative studio and design firm founded by Phnam Bagley and Mardis Bagley. The organization is driven by a mission to turn "science fiction into reality" by developing physical products and systems that address humanity's most complex challenges. Nonfiction's multidisciplinary team, which includes industrial designers, engineers, space architects, and strategists, works across diverse sectors such as healthcare, aerospace, neurotechnology, and education. Their design philosophy focuses on human-centric solutions that are both intuitive and impactful, frequently aligning with the United Nations' Sustainable Development Goals. The studio's expertise encompasses industrial design, branding, user experience (UX) design, space architecture, and manufacturing strategy. Based in the SoMa neighborhood of San Francisco, Nonfiction has collaborated with global brands such as NASA, Intel, and Atari, as well as various venture capital firms and startups. Notable projects include off-world habitats, sustainable packaging, and medical technology designed to improve independence for patients. By combining high-performance materials with visionary storytelling and rigorous engineering, Nonfiction creates products that foster human flourishing and positive environmental impact both on Earth and in extreme environments.