Pragun Agarwal | Creative Direction, Branding and Typography

Pragun Agarwal is an accomplished graphic designer and creative director currently based in Germany. His practice is centered on the intersection of brand identity, creative direction, and bespoke typography. With an educational background from the National Institute of Design in Ahmedabad and a Master of Fine Arts from the Maryland Institute College of Art (MICA), Pragun Agarwal has worked on a diverse array of projects ranging from global corporate identities to experimental type design. Most notably, he served as the Creative Lead for the Volkswagen Group global brand refresh. His portfolio also highlights the 'Toast Design festival,' an international event celebrating designers from Asia and the Middle East, which featured a hand-drawn typeface created with ink and toast. Other significant projects include visual identities for Kink Coffee, Snitch, and Noise. Recognized by the Type Directors Club, Pragun Agarwal is known for his ability to reinterpret everyday elements into unique visual systems, combining digital precision with analog textures and lettering experiments.