Roda: Building Authentic Brands Through Collaborative Design

Roda is a creative branding organization based in Belo Horizonte, Brazil, located at the Impact Hub in the Savassi neighborhood. The studio operates with the core belief that authenticity is the only way to remain relevant in a highly competitive market. By focusing on building brands that cannot be ignored, Roda manages brand identity across various touchpoints to create unique and memorable experiences that increase perceived value for businesses. The methodology at Roda is rooted in a collaborative and immersive approach, mapping specific needs and desires to develop effective solutions. The agency places creativity at the heart of its operations, blending it with advanced technology and traditional craftsmanship to produce results that are relevant, innovative, and viable. Central to their workflow is a design thinking methodology based on the Double Diamond process, as established by the British Design Council. This involves a six-step process that moves from exploring challenges broadly to focusing on targeted actions through phases of divergence and convergence. Throughout its history, Roda has worked with a diverse range of partners and clients, emphasizing a process that includes constant client validation to ensure depth and assertiveness in every delivery. Whether developing visual identities or managing complex brand expressions, the studio aims to reinvent brand experiences and empower business growth. The organization invites collaboration and dialogue to help businesses translate their essence into all vectors of brand expression.