Soft Power Creative Studio and Design Agency

Soft Power is a London-based creative studio and design agency founded by Ben Haworth and Hamish Gardner. The studio operates at the intersection of idea, image, film, and experience to help brands effectively communicate their thoughts and feelings within contemporary culture. Soft Power is known for its energetic, often experimental visual language and its ability to seamlessly translate complex UI/UX designs to mobile-first environments. Their portfolio features collaborations with high-profile global clients including Nike, The North Face, Puma, On, and London Fashion Week. One of their notable early projects was the comprehensive rebranding of the Hackney Half Marathon for Nike London, which utilized a modular grid system and an impactful palette to enhance wayfinding and community identity. With a focus on both functional clarity and creative experimentation, Soft Power continues to produce work that is both culturally resonant and technically innovative, spanning sectors from fashion and sportswear to technology and live events.