Plan B Creative Studio: Research-Led Branding and Visual Identity Design

Plan B Creative Studio is a boutique branding and design studio located in London, UK. Founded by Bakhtawer Haider and Betty Brunfaut while studying at the Royal College of Art, the studio operates at the intersection of cultural research and commercial application. Plan B Creative Studio is recognized for its research-led approach, which integrates conceptual thinking with meticulous craft to develop brands for cultural institutions, premium consumer brands, and international organizations. The studio's philosophy is rooted in decolonial theory, sustainability, and inclusivity. This is evident in their work for clients such as Al-Mujadilah and the Qatar Foundation, where they created a bilingual visual identity based on Islamic art history and modular mosaics. Another significant project is their collaboration with Open City's Accelerate programme, where Plan B Creative Studio developed a flexible series of logomarks symbolizing access and diversity within the architectural field. In addition to branding services, the founders lead a research arm called Sold Out Publishing. Through this platform and their co-authored publication, Not a Reference Yet, Plan B Creative Studio explores under-represented forms of publishing and archives within visual culture. The studio assembles curated teams of specialist collaborators for each project, ensuring that every brand identity is both conceptually rich and commercially effective. By focusing on design that lasts rather than just decorates, Plan B Creative Studio helps institutions translate their core intentions into impactful visual languages.