Abc&D: Brand and Design Studio for Visual Communication

Abc&D is a specialized brand and design studio based in Munich, Athens, and Milan. Established in 2011, the studio is dedicated to translating creative visions into compelling visual narratives and transforming businesses into recognizable brands. Their core philosophy integrates creativity, entrepreneurial understanding, and innovative design with high-quality craftsmanship, positioning design as a critical tool for societal development and communication. Led by founders Manuel Trüdinger and Justin von Keisenberg, Abc&D operates with an intentionally small core team. This structure allows them to maintain agility and a personal touch while leveraging a flexible international network of expert writers, photographers, filmmakers, architects, and digital creatives. This collaborative approach ensures that every project benefits from specialized expertise tailored to the specific needs of clients across various sectors including economy, culture, and innovation. The studio's work spans branding, corporate design, art direction for print and digital media, and spatial communication. Abc&D has developed a diverse portfolio, featuring projects for high-profile global brands and cultural institutions, including BMW, Allianz, Bayerischer Rundfunk, and the Münchner Stadtmuseum. Their services encompass the entire brand development process, from strategy and naming to digital design, packaging, and environmental design. By focusing on the human element and using technology as a means, Abc&D helps businesses define clear visions and pursue ambitious growth through inspiring messages and distinct, enduring design solutions.