BETTY + BETTY: Award-Winning Design Agency for Holistic Brand Identity

BETTY + BETTY is an award-winning design agency located in Düsseldorf, Germany, that has established itself as a leader in creating holistic identities and inspiring brand experiences. Founded in 2008 by Anastasios Koupantsis and a group of fellow students, the studio has grown into a highly regarded creative force under the leadership of Koupantsis and partner Matthias Berghoff, who joined in 2012. The agency operates at the critical intersection of strategy and design, focusing on helping companies and brands navigate the complexities of a constantly changing world. The philosophy of BETTY + BETTY is rooted in the belief that a clear identity is the foundation for contemporary communication and systematic brand management. Their interdisciplinary team—which includes designers, architects, consultants, and software developers—works collaboratively to bridge the gaps between analogue, digital, and spatial communication. This multifaceted approach allows the agency to deliver projects that are not only visually striking but also strategically sound. Over the years, BETTY + BETTY has received numerous prestigious national and international accolades, including the Red Dot Award, German Design Award, and European Design Awards. Their portfolio features diverse work for clients such as Stella Achenbach, Cassini Consulting AG, BST Architekten, and Fortuna Düsseldorf. Whether developing corporate identities, digital designs, or complex change processes, BETTY + BETTY remains committed to high aesthetic standards and innovative thinking, ensuring that every brand story they tell is both meaningful and impactful.