Clara Fois - Illustrator and Graphic Designer for Visual Storytelling

Clara Fois is an Italian illustrator and graphic designer based in Milan, known for her ability to transform complex communication needs into simple, direct, and human visual stories. Her professional journey is defined by a unique dualism in her creative approach, combining the meticulous, analytical precision of communication design with the free-spirited, exploratory essence of illustration. This balance was forged during her academic years, where she studied Design della Comunicazione at Politecnico di Milano and later specialized in Illustration at ISIA Urbino. Working across various media, Clara Fois offers a diverse range of services including custom illustrations, visual identity development, and frame-by-frame animation. Her style is characterized by a vibrant color palette, simple geometric forms, and a subtle touch of irony. She believes in the power of images to communicate at a non-rational level, creating unique worlds and atmospheres that resonate with audiences. Throughout her career, Clara Fois has collaborated on numerous projects that showcase her versatility. Notable works include the visual identity for Caffè del Tasso developed with Particolare Studio, the Senza Fine project for Lanificio Leo, and the VASETTI collection with Cochì ceramica. Her portfolio also features urban art initiatives like Bovisa Arte Urbana and a custom set of Tarot cards for the brand iBlues. Whether she is designing a full brand identity or a single poster, her focus remains on maintaining values and achieving communication goals with extreme attention to detail. Her mastery of frame-by-frame animation allows her to bring static illustrations to life, adding movement and personality to digital characters and typography.