Daniela Treija: Art Direction and Interdisciplinary Design Portfolio

Daniela Treija is a Latvian art director and designer currently based in Eindhoven, the Netherlands. A graduate of Design Academy Eindhoven, Daniela Treija began her professional career in 2015 and has since developed a multidisciplinary practice that spans art direction, concept development, visual identity, and spatial design. Her work is characterized by an observation of contemporary social structures and a desire to challenge the status quo through witty and aesthetically distinctive visual narratives. Daniela Treija has collaborated with high-profile global clients in the sectors of contemporary art, fashion, and sports, most notably serving as a senior art director for the Adidas Football x Common Goal campaign. Her academic and professional projects, such as Not Another and Form Follows Fiction, explore the intersection of design fiction and material culture. By blending analytical research with creative execution, Daniela Treija creates works that are both culturally relevant and visually engaging. Her studio practice continues to focus on project-based work that reinterprets everyday experiences into curated visual identities and artistic interventions, maintaining a reputation for precision and conceptual depth within the international design community.