Dsorder / Creativity from art, design & illustration

Marti Serra aka DSORDER, is an art director, illustrator, and designer, born in Barcelona, 1982. After studying illustration and animation, he worked at various agencies in Barcelona and Madrid as an art director, illustrator, and designer. With over 15 years of experience, he has collaborated as a freelancer with renowned brands in the editorial, advertising, fashion, and music industries, including Apple, Netflix, Amazon, and Sony. In his work, Mart enjoys reflecting and experimenting throughout the creative process, blending digital and handmade techniques. His visual language awakens a sense of nostalgia, influenced by airbrushed processes and sculptural volumes, evoking imagery from past decades while reinterpreting it through a contemporary lens. Conceptually, he explores the balance between opposite poles. As a creative director, he emphasizes the narrative behind the image and the importance of addressing the "what," "how," and "why." These questions form a closed conceptual cycle that serves as the foundation for developing visual systems through design, art, and illustration.