Floris van Driel: Independent Designer and Art Director

Floris van Driel is a multi-disciplinary designer and art director based in Amsterdam, The Netherlands. With a professional background that includes roles as a Senior Graphic Designer and Art Director, Floris van Driel has built a practice focused on creating impactful visual stories and unique brand positionings. His expertise is broad, encompassing digital design, typography, editorial design, and UI design. Floris van Driel is particularly known for his work in developing visual identities and creative direction for brands that aim to make a positive impact on the world. He describes himself as a designer and strategist concerned with the lack of positive narratives in contemporary society, striving to create lovable designs that possess strong personalities. Beyond his work in branding and identity, Floris van Driel is an aspiring Webflow developer and a dedicated type designer. His portfolio includes collaborations with creative agencies like Vandejong and projects such as The Future is Fossil Free, demonstrating a commitment to forward-thinking and socially conscious design. By combining strategic thinking with high-level visual execution, Floris van Driel delivers comprehensive design solutions that help clients connect deeply with their audiences. His work is characterized by a blend of minimalist aesthetics and functional excellence, whether applied to digital interfaces, physical publications, or holistic brand ecosystems.