Gigi Soontornnont: Fashion Marketing and Sustainability

Gigi Soontornnont is a multidisciplinary designer and strategist, based in Bangkok and London, whose work sits at the intersection of design, sustainability, and cultural innovation. With a background that spans multiple creative disciplines, she has collaborated across industries—from fashion and retail to architecture and urban spaces—exploring how sustainability can drive both material innovation and meaningful user experiences. Her approach combines systems thinking with strategic brand insight, allowing her to translate complex sustainability concepts into tangible design outcomes and forward-looking brand strategies. Through research-driven methodologies and creative experimentation, Gigi’s work highlights how design can influence culture, shift mindsets, and create long-term value. Specialising in brand transformation, she partners with organisations to articulate vision, define purpose, and build brands that resonate with contemporary audiences. Rather than simply building brand identities, she focuses on creating movements—transformative narratives that inspire participation, deepen emotional connection, and support sustainable futures.