Kristina Vilyams: Digital Fashion and AR Design Innovation

Kristina Vilyams is a London-based multidisciplinary artist and designer who has emerged as a leading voice in the intersection of digital fashion, augmented reality (AR), and product design. Her professional journey began with five years in user experience design, a foundation that informs her current work in creating high-quality immersive experiences and virtual garments. Kristina Vilyams is particularly renowned for her pioneering virtual try-on solutions, which have garnered over 100 million impressions and have been featured in major publications such as Architectural Digest, Elle Australia, and Vogue Living. Her creative practice involves developing imaginative digital solutions for clients in fashion, beauty, and culture, including collaborations with notable designers like Susan Alexandra and Gustaf Westman. Currently enhancing her expertise through studies in Art Direction for Fashion at Central Saint Martins, Kristina Vilyams continues to push the boundaries of how audiences interact with style in the metaverse. Her work often reinterprets iconic physical design pieces—such as the Ultrafragola mirror—into digital formats, bridging the gap between physical reality and virtual self-expression through XR and AI technologies. By blending technical expertise with a deep appreciation for contemporary art and fashion, she creates interactive 3D visuals that transform static digital shopping into dynamic discovery.