Minh Luong Sustainable High Jewellery and Mindful Design

Minh Luong is a self-taught jewellery artist and the founder of the eponymous brand MINH LUONG, based in Geneva, Switzerland. Transitioning from a career as a corporate lawyer, she redefined her life through the art of jewellery design, focusing on mindfulness and ethical craftsmanship. Her work is deeply influenced by her diverse cultural background, having been born in Paris and raised on the Red Sea coast of Saudi Arabia. This global perspective informs her personal style, which she describes as modern, effortless, and bold. The brand is committed to sustainability and transparency. Minh Luong exclusively uses ethical 18-carat gold and carefully selects natural, untreated gemstones. These materials are chosen for their raw beauty, revealing the natural characteristics of their formation from within the Earth. Each collection is handcrafted in a small atelier in Geneva by skilled craftsmen who uphold the traditions of Haute Joaillerie. This local production not only supports the regional economy but also reduces the brand's carbon footprint. A core philosophy of the brand is philanthropy. In partnership with Milkywire, Minh Luong donates 1% of every sale to environmental charities, supporting the protection of the planet. Her signature collections, such as the Buddha Ear and the Lotus series, are designed as talismans of hope and kindness. These pieces often feature mismatched designs, magnetic clasps, and versatile styling options, allowing them to be worn both daily and for special occasions. Minh Luong’s dedication to her craft has earned her recognition in the industry, including being a selected designer for Milano Jewelry Week and Artistar Jewels. Through her jewellery, she aims to bring purpose, beauty, and a reconnection with nature to women around the world.