Not Real Creative Studio Specializing in CGI Animation and Art Direction

Not Real is an award-winning independent creative studio that operates at the intersection of design, storytelling, and high-end technology. With primary studios located in Buenos Aires, Argentina, and Madrid, Spain, the house has built a global reputation for excellence in art direction, CGI, and animation. The studio is led by Creative Directors Milton Gonzalez and Valeria Moreiro, who guide a multi-disciplinary team in creating impactful visual content that helps brands navigate the complexities of the contemporary digital landscape. The studio's work is characterized by a strong commitment to craft and a versatile technical approach that allows them to transform visual trends into fresh communication strategies. Over the years, Not Real has collaborated with a prestigious roster of international clients, including tech giants and household names such as Google, IBM, Microsoft, Nike, Spotify, Pepsi, and Facebook. Their projects range from branding and motion graphics systems for Microsoft 365 to high-energy CGI campaigns for Fenty Beauty and immersive product videos for Squarespace. Beyond their technical capabilities in 3D animation and digital production, Not Real emphasizes a collaborative process and organizational efficiency as key pillars of their success. They believe that the quality of the final product is inherently linked to the quality of the creative process. By maintaining an introspective and evolving visual identity, Not Real positions itself as a forward-thinking partner for brands looking to express complex ideas through expressive, sensory, and professional visual systems.