Oddworks: Art Direction and Design Studio for Bold Visual Identities

Oddworks is a multifaceted design studio founded by art directors and designers Pavel Ripley and Alex Pushkarev, in partnership with producer Alina Golubeva. The studio operates with a philosophy that rejects conventional paths, prioritizing deep research and clear communication to uncover the true needs of their clients. Based on the principle that design is a powerful tool for meaning rather than a mere facade, Oddworks aims to shift perspectives and spark new conversations through bold visual execution. The studio provides a comprehensive range of creative, design, and art direction services. These include visual identity systems, digital design, print media, book design, packaging, motion graphics, and video production. Oddworks collaborates with a global network of clients and partners, ensuring that every project is underpinned by a sharp understanding of the specific context and goals involved. By asking critical questions and exploring unconventional solutions, the team transforms bold ideas into impactful visual realities. With a focus on both the aesthetic and functional aspects of creative work, Oddworks maintains a versatile practice that bridges the gap between various media. Whether developing a complex branding project or producing engaging motion content, the studio remains committed to breaking the mold and delivering work that resonates on a deeper level. The partnership between the founders and Golubeva combines artistic vision with strategic production, allowing the studio to handle projects of diverse scales and complexities.