Plot Generica: Audiovisual Creative Practice and New Media Art Studio

Plot Generica is an audiovisual creative practice based in London, United Kingdom, founded by multidisciplinary designer and Royal College of Art alumnus Matteo Bandi. The studio operates at the intersection of sound, objects, and digital experiences, guided by a philosophy of critical optimism and playfulness. Plot Generica is known for crafting modern, relevant stories through a diverse range of projects, including speculative sound installations, original music compositions for art and design experiments, and research into the functional backbones of products for modern wellbeing. Notable works such as Sidekicks and Handle (Me) With Care have been showcased at international platforms like the Milan Design Week, Bologna Design Week, and the No Bounds Festival in Sheffield. Through its explorative mindset, Plot Generica investigates the evolving relationship between humans and technology, often redefining the inner soul of objects to create calmer, more meaningful interactions. The studio’s collaborative approach and technical research allow it to bridge the gap between speculative design and tangible innovative experiences, focusing on the human realm in an increasingly technological world.