Primi Piani: Activism through Arts and Multimedia Culture

Primi Piani is an independent creative collective and social promotion association (APS) that bridges the gap between artistic expression and social activism. Based in Italy, Primi Piani operates as a production company and a non-profit organization focused on recounting stories of human rights, environmental issues, and ethnic minorities. The collective utilizes diverse media including documentary filmmaking, photography, music, and social media management to create change-making content that ranges from local impact to global awareness. Key projects such as Atelier Pelikula demonstrate their commitment to using cinema for the inclusion of youth, while initiatives like My Home Elsewhere explore themes of identity and storytelling. Primi Piani is heavily involved in the Erasmus+ program, organizing international volunteer exchanges that promote mutual understanding through non-formal education and creative methods. Their training programs for NGOs and schools aim to equip individuals with the tools to become independent storytellers and active citizens. The team, including founders and collaborators like Federico Guarino and Massimo Mucchiut, brings expertise from backgrounds in reportage, advertising, and project management. Primi Piani emphasizes a grassroots perspective, building deep relationships with communities to avoid stereotypes and oversimplification. By fostering networks of individuals who understand each other without prejudice, the organization addresses the challenges of polarization and individualism in contemporary society. Through its bivalent purpose, Primi Piani ensures both the dignity of the people involved and the success of the causes it supports.