Andreas Roth | Award-Winning Director & Co-Founder of AKKURAT Studios

Andreas Roth is a multidisciplinary creator and director by trade who has established a significant presence in the creative industry through his diverse portfolio of work. Based in Berlin, Germany, and operating with a global reach including a satellite in Los Angeles, USA, Andreas Roth is the co-founder of AKKURAT Studios, an international creative label and production company. Born and raised in Hamburg, his career took off with a viral commercial for Dirt Devil, which accumulated over 30 million views and earned a spot in the permanent collection of the Museum of Modern Art (MoMA) in New York City. As a versatile filmmaker and creative director, Andreas Roth merges traditional directing with brand world-building and cultural curation. His practice includes the AKKURAT Journal, an independent magazine depicting creative minds, and the "Addicted" podcast, where he decodes the strategies of world-class advertising directors. His artistic approach is guided by the Japanese philosophy of "ichigo ichie," which emphasizes the uniqueness of every moment. This perspective is evident in his personal archive at roth.work, where he shares photography, a monthly newsletter titled "echo of the month," and insights into culinary highlights and global travel. Andreas Roth’s professional accolades include winning the Young Director Award at Cannes twice and being featured in the Saatchi & Saatchi New Directors Showcase. He has worked with prestigious clients such as Audi, Mercedes Benz, and Nivea, while also developing independent brands like 58g and Vinyl Pizza. His work continues to explore the intersection of high-end commercial filmmaking and personal creative experimentation, maintaining a commitment to accuracy and high-quality storytelling across various media channels.