Samar Younes: Hybrid Artist and Futurist at SAMARITUAL

Samar Younes is a multidisciplinary hybrid artist, futurist, and creative catalyst who operates at the intersection of art, technology, and culture. As the visionary behind SAMARITUAL, her New York-based creative studio, she focuses on weaving multidimensional narratives that bridge the gap between human experience, technological innovation, and the natural world. With over two decades of experience as an artistic director and brand strategist, Samar Younes has developed a unique transcultural approach that informs her visionary projects and installations. Central to her practice is the concept of Artisanal Intelligence, a term she uses to describe the synergy between generative AI, traditional craftsmanship, and ancestral wisdom. Her work often challenges Western-centric constructs of the future, instead proposing alternative visions that empower narratives from the Global South. A notable example is her Future Ancestors series, which utilizes speculative design and immersive storytelling to envision the planet's next custodians through a lens of sustainability and interspecies harmony. Born in Beirut, she brings a diverse perspective to the evolving world of experience design. As a mentor and educator, Samar Younes also leads the Imaginalogy hybrid future edu lab, where she cultivates creative potential by providing tools for navigating the digital landscape. Her background as an architect and a Central Saint Martins alumna provides a structural foundation for her diverse creative output, which ranges from physical art installations to digital multiversal artifacts. By fostering radical imagination and subverting dominant paradigms, Samar Younes continues to shape inclusive, sustainable narratives that link the wisdom of the past with the possibilities of the future.