Shengjie Wu: Graphic Designer and Brand Identity Specialist

Shengjie Wu is a distinguished graphic designer and visual researcher based in Glendale, California, who specializes in branding, typography, and book design. Having earned an MFA in Graphic Design from the ArtCenter College of Design, Shengjie Wu approaches visual communication with a unique 'collector's mindset,' finding inspiration in the stories behind everyday objects and artifacts. This perspective allows Shengjie Wu to craft meticulously detailed and emotionally resonant brand identities that bridge the gap between people and information. Among the artist's most notable works is the AAA rebrand project, which utilizes a road-trip-inspired visual system and innovative wayfinding to modernize the organization's image. Other key projects include 'Birdie,' a sophisticated packaging kit for golf equipment, and 'Auto Dashing,' an expansive MFA thesis exploring automotive aesthetics through design. Shengjie Wu frequently works with a diverse array of industries, applying expertise in editorial layout, logotype creation, and sensory-rich visual research to every project. With a background that values both technical precision and creative exploration, Shengjie Wu continues to push the boundaries of contemporary graphic design. The work of Shengjie Wu reflects a commitment to detail, consistency, and the power of graphics to create meaningful global connections.