Shers Studios Avant-Garde Sustainable Fashion and Slow Design

Shers Studios is a London-based independent slow fashion brand that occupies a unique space at the intersection of history and technology. Founded by designer Polina Oleynikova, the studio is recognized for its phygital approach, bridging the primal instincts of the Stone Age with the innovative possibilities of the Digital Age. Each garment is meticulously handcrafted with a focus on dramatic silhouettes and intriguing textures, often described as 'post-apocalypse chic.' Shers Studios prioritizes a made-to-order philosophy to promote mindful consumption and minimize waste, rejecting mass production in favor of intentional creation. The brand is distinguished by its use of unconventional materials, including wool, latex, and rescued deadstock fabrics, which are transformed through traditional couture techniques and innovative 3D technology. Based between London and Surrey, UK, Shers Studios creates pieces intended to empower the wearer and celebrate diversity and inclusivity. Their collections, such as 'Name the Unnamed,' explore themes of self-discovery and emotional resonance, positioning clothing as a medium for authentic expression rather than just a trend. By combining sustainability with high-concept art, Shers Studios challenges the boundaries of contemporary fashion while maintaining a commitment to ethical production and sensory engagement.