Victoria Fely | Art Direction, Graphic Design & Illustration

Victoria Fely is a versatile creative professional based in France, dedicated to the fields of art direction and graphic design. Her portfolio showcases a diverse array of work that spans from traditional graphic design to intricate digital illustration projects. A notable highlight of her creative output is her Bauhaus-inspired cocktail poster series. In this project, Victoria Fely applies the core principles of the Bauhaus movement—utilizing clean geometric shapes and bold typography—to celebrate modern cocktail culture, featuring subjects like the Aperol Spritz, Espresso Martini, and Daiquiri Frozen. Victoria Fely demonstrates a strong command over visual composition, seamlessly integrating text and imagery to create cohesive and impactful narratives for both commercial and personal projects. Her practice, which encompasses sections such as Work and Homeworks, reflects a commitment to continuous artistic exploration and refinement. Whether working on branding, layout design, or digital art, Victoria Fely’s work is characterized by a thoughtful and structured approach to color, form, and style. Through her proficiency in tools like Adobe Illustrator and Photoshop, she transforms conceptual ideas into polished visual assets. Her focus on art direction allows her to lead creative projects from inception to completion, ensuring a high standard of visual consistency and aesthetic quality across all platforms.